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Station Profile

Format & Call Letters

Classic/Mainstream Rock - CFJB-FM

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What Is ROCK 95?

 - ROCK 95 was born in the Fall of 1988, bringing a distinctive sound to Central Ontario.

 - ROCK 95 is a full service Rock radio station, broadcasting 100,000 watts of power across Central Ontario.

- ROCK 95 reaches 164,000 people weekly in its full coverage area.

- ROCK 95 reaches 50,200 Barrie listeners each week!

Get Your message out to thousands of potencial customers every week with ROCK 95.


Format Description

ROCK 95's Classic/Mainstream Rock format the one that has proven itself to be timeless over the years!

u2 no3dROCK 95 broadcasts the music and lifestyle designed to appeal to a target audience of Adults 25-54 (male skewed). Our primary listener is a hard-working family man that likes to have fun on the weekends. They grew up with ROCK 95 music as teenagers….they now carry it with them in their most productive years where their earnings will likely be the strongest of their lives. 

ROCK 95's Classic/Mainstream Rock format has remained one of the strongest formats in Canada throughout the years. Classic/Mainstream Rock includes great music from the 60’s to now.

Classic Artists: Superstars like the Led Zeppelin, AC/DC, The Beatles, Aerosmith, Finger 11, Green Day, Rush, The Guess Who, The Eagles, The Who, The Rolling Stones, The Tragically Hip, Pink Floyd, Queen, Red Hot Chili Peppers, U2, Supertramp, The Doors, Pearl Jam, Bon Jovi, Nickelback, Kings of Leon and Guns n Roses.

ROCK 95 is one of the most powerful performing formats for advertisers today!

 

ROCK 95 Demographic Profile

                         rock95demoprofileoct2016

Rock 95 listeners are in their prime earning and spending years.

Age: ROCK 95 targets Adults 25-54: 66% (index 134) 

Education: 60% of ROCK 95  listeners have Post-Secondary Education and 37% have College/Trade School (index 132).

couple shopping 17Gender: Approximitly 53% of ROCK 95 listeners are male and 47% are female.

Education: Rock 95 is #2 in university education with a post graduate degree.

- Post-Secondary Education: 59%
- Undergraduate Degree: Index 118

HH Income: $75,000+: 50% $150,000+: 33% (index 133)

Household: Married: 60%

Children: <12: 26%, (index 104) Teens: 24%

Occupation:Employed: 82% (index 125)

Work Full-time: 63% (index 127). Executives/Managers/Professionals: 22%

man keysRock 95 is #1 in Household income $150,000+ annually.

30% of Mainstream Rock listeners in Canada have a household income over $100,000+.
18% of Mainstream Rock listeners in Canada have a household income of $75,000-$99,999.
14% of Mainstream Rock listeners in Canada have a household income of $60,000-$74,999.
13% of Mainstream Rock listeners in Canada have a household income of $40,000 - $59,999.

ROCK 95 listeners have high disposable income!


Investments And Financial Services

man 4Almost three quarters (71%) of Mainstream Rock listeners have RRSPs.

71% of Mainstream Rock listeners have RRSPs.
29% of Mainstream Rock listeners have personal overdraft protection.
23% of Mainstream Rock listeners have RESPs.
12% of Mainstream Rock listeners have Canada Savings Bonds.

Rock 95 Listeners Investments:  RRSPs: 53% (index 108); RESPs: 23% (index 122) Mutual Funds: 41% (index 108); GICs: 28% (index 112); Stocks/Bonds: 25% (index 108).

Occupation: Work Full-time: 66% (index 125) Executives/Managers/Professionals: 22% Trades, sales & service, labour, self employed, transport, education, manufacturing and construction.

golf 4Household: 60% of ROCK 95 listeners are married (index 108).
- 3+ people: 74% (index 117);
- 4+ people: 45%
- Children <12: 26% (index 136)
- Teens: 24% (index 105)

Activities: Work out/aerobics, Yoga/Pilates/marital arts, downhill ski, jog, bike, hike/camp, snowmobile, and play hockey and golf. Eat out at family / casual restaurants, ethnic and fast food restaurants, bar/pubs and coffee donut shops. More likely to go out to casinos, concerts, galleries/museums, the movies, amusement/theme parks, consumer shows, bars/clubs, sporting events, and local festivals.

Source F’13 BBM Adults 25-54 qualified AQH RTG mo-su 5:30a-12:00a Barrie Central

ROCK 95 performs strongly in the important 25-54 age demographic!

 

Ontario Loves Classic/Mainstream Rock!

canada 2Where are Classic Rock Listeners In Canada?

52% Ontario
15% British Columbia
13% Prairies
12% Atlantic
  8% Quebec

 


ROCK 95 Ratings Profile

man headphones 3SIMCOE COUNTY:

Rock 95 #1 A 25-54
Rock 95 #2 F 25-54
Rock 95 #1 M 25-54
Source: F’13 BBM, AQH RTG, Mo-Su 5:30a-12:00a

BARRIE CENTRAL:

Rock 95 #1 A25-54
Rock 95 #1  F25-54 
Rock 95 #1 M25-54
Source: F’13 BBM, AQH RTG, Mo-Su 5:30a-12:00a

Rock 95 targets listeners with purchasing power.


Lifestyle Profile

Home: ROCK is  #1 regarding home ownership

- 55% of Rock 95 listeners are homeowners (index 109).

A huge category with these rock format consumers is home improvement and home decorating. Spent $20,000+: Index 166.

construction 10Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

 Home Improvement Spenders: 64% (index 112). Rock 95 is #2 in terms of home improvement/renovations $20,000+ spending past two years.


Rock 95 listeners are affluent and have spending power.

 

ROCK 95 Listeners In The Past Year:
electronics 9- Purchased a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video 
games, and HDTVs.  
-  Were big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoyed  going out to restaurants often every month. Over 80% went out in the past month.  
-  Purchased men and women's clothing, children clothing, men's and woman's shoes and accessories.
- Vehicle Spending $20,000+ - Index 106.
- Vacations 60%.  In Province: Index 127. To USA: Index 108

Decisions at Work: Office products: Index 126. Business services: Index 115

ROCK 95 listeners are in their prime earning and spending years.


ROCK 95 Listeners Are Using Their Computers To:

Stream Radio – Index 106

Visit Station Website – Index 121

Shop – Index 116
Bank-Index 107

Visit social networking site – Index 123

Enter Online Contest - Index 142
Research products & services - Index 119



rock morningWake Up To The Morning Crew On ROCK 95

Wake Up To Craig, Ozz & Cat, The Rock 95 Morning Crew, Weekdays 5:30am - 9:00am.

Barrie's most successful morning team Craig, Ozz, and Cat have been entertaining listeners with their special brand of humour and the greatest rock music ever recorded from the 60's, 70's, 80's, 90's and today. 

Get Your Morning Started With Craig, Ozz, and Cat, The Morning Crew, Weekdays 5:30am - 9:00am On ROCK 95.



ROCK 95's Coverage Map

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