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Station Profile

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Format & Call Letters

Classic/Mainstream Rock - CFJB-FM

What Is ROCK 95?

ROCK 95 was born in the Fall of 1988, bringing a distinctive sound to Central Ontario.

 - ROCK 95 is a full-service Rock radio station, broadcasting 100,000 watts of power across Central Ontario.

- ROCK 95 reaches 139,800 people weekly in its full coverage area.

- ROCK 95 reaches 38,100 Barrie listeners each week!

Get Your message out to thousands of potential customers every week with ROCK 95.


Format Description

ROCK 95's Classic/Mainstream Rock format the one that has proven itself to be timeless over the years!

u2 no3dROCK 95 broadcasts the music and lifestyle designed to appeal to a target audience of Adults 25-54 (male-skewed). Our primary listener is a hard-working family man that likes to have fun on the weekends. They grew up with ROCK 95 music as teenagers….they now carry it with them in their most productive years where their earnings will likely be the strongest of their lives. 

ROCK 95's Classic/Mainstream Rock format has remained one of the strongest formats in Canada throughout the years. Classic/Mainstream Rock includes great music from the 60’s to now.

Classic Artists: Superstars like the Led Zeppelin, AC/DC, The Beatles, Aerosmith, Finger 11, Green Day, Rush, The Guess Who, The Eagles, The Who, The Rolling Stones, The Tragically Hip, Pink Floyd, Queen, Red Hot Chili Peppers, U2, Supertramp, The Doors, Pearl Jam, Bon Jovi, Nickelback, Kings of Leon and Guns n Roses.

ROCK 95 is one of the most powerful performing formats for advertisers today!

 

ROCK 95 Demographic Profile

barrie graphrock95Rock 95 listeners are in their prime earning and spending years.

Age: ROCK 95 targets Adults 25-54: 54% (index 109) 

Education: ROCK 95 kisteners are well educated. 57% of ROCK 95  listeners have Post-Secondary Education.

couple shopping 17Gender: Approximately 57% of ROCK 95 listeners are male and 43% are female.

HH Income: ROCK 95 listeners have high earning power! $75,000+ 56% (Index 113).  $150,000+: 34% (Index 103)

Household: 59% of ROCK 95 listeners are married (Index 106). 

Children: <12: 16%, (index 78) Teens: 24%, 3 person HH 66% (Index 106).

Occupation:75% of ROCK 95 listeners are employed (Index 122).

Work Full-time: 60% (index 127). Executives/Managers/Professionals: 21% (Index 91).

man keysRock 95 is #1 in Household income $150,000+ annually.

30% of Mainstream Rock listeners in Canada have a household income over $100,000+.
18% of Mainstream Rock listeners in Canada have a household income of $75,000-$99,999.
14% of Mainstream Rock listeners in Canada have a household income of $60,000-$74,999.
13% of Mainstream Rock listeners in Canada have a household income of $40,000 - $59,999.

ROCK 95 listeners have high disposable income!


Investments And Financial Services

man 19Almost three quarters (71%) of Mainstream Rock listeners have RRSPs.

71% of Mainstream Rock listeners have RRSPs.
29% of Mainstream Rock listeners have personal overdraft protection.
23% of Mainstream Rock listeners have RESPs.
12% of Mainstream Rock listeners have Canada Savings Bonds.

Rock 95 Listeners Investments:  RRSPs: 54% (index 111); RESPs: 23% (index 110) Mutual Funds: 46% (index 111); GICs: 22% (index 102).

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Occupation: Work Full-time: 66% (index 125) Executives/Managers/Professionals: 22% Trades, sales & service, labour, self-employed, transport, education, manufacturing and construction.

Activities: Work out/aerobics, Yoga/Pilates/martial arts, downhill skiing, jogging, bike, hike/camp, snowmobile, and play hockey and golf. Eat out at family / casual restaurants, ethnic and fast food restaurants, bar/pubs and coffee donut shops. More likely to go out to casinos, concerts, galleries/museums, the movies, amusement/theme parks, consumer shows, bars/clubs, sporting events, and local festivals.

Source F’13 BBM Adults 25-54 qualified AQH RTG mo-su 5:30a-12:00a Barrie Central

ROCK 95 performs strongly in the important 25-54 age demographic!


Ontario Loves Classic/Mainstream Rock!


canada 2Where are Classic Rock Listeners In Canada?

52% Ontario
15% British Columbia
13% Prairies
12% Atlantic
  8% Quebec

 

ROCK 95 Ratings Profile

man headphones 3SIMCOE COUNTY:

Rock 95 #1 A 25-54
Rock 95 #2 F 25-54
Rock 95 #1 M 25-54
Source: F’13 BBM, AQH RTG, Mo-Su 5:30a-12:00a

BARRIE CENTRAL:

Rock 95 #1 A25-54
Rock 95 #1  F25-54 
Rock 95 #1 M25-54

Rock 95 targets listeners with purchasing power.


Lifestyle Profile

Home: ROCK is  #1 regarding home ownership

61% of Rock 95 listeners are homeowners (index 103)

A huge category with these rock format consumers is home improvement and home decorating. 68%: Index 111.

construction 10Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Rock 95 is #2 in terms of home improvement/renovations $20,000+ spending past two years.

Rock 95 listeners are affluent and have spending power.

 

ROCK 95 Listeners In The Past Year
electronics 9- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, and HDTVs.  

-
  They are big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoyed going out to restaurants often every month. Over 80% went out in the past month.  
-  Purchased men and women's clothing, children clothing, men's and woman's shoes and accessories.
- Vehicle Spending Purchased in the past 2 years: 20% Index 106, Purchased New in the past 2 years: 14% (
Index 114).
- Vacations 43% In Province (Index 105). To the USA: 23%: (Index 99).

ROCK 95 listeners are in their prime earning and spending years.


ROCK 95 Listeners Are Using Their Computers To:

Stream Radio – 21% Index 113

Visit Station Website – 24% Index 120

Shop – 23% Index 91
Bank-Index - 47% Index 111

Visit social networking site – I53% Index 103

ROCK 95's Coverage Map

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Source Numeris Barrie CTRL Fall 2017  Mon-Sun 5 A - 1 A Adults 12+/Comp %

 

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